When I started designing my logo I had a couple of ideas to work with. I knew it had to represent the time period featured within my application and it had to represent what the application is or does and if at all possible both. I drew some sketches trying to come up with an idea that represented the app view below:
Some of these sketches are based around the location in which my application is used and others are based around the process of viewing.
I also knew that the type face would be extremely important, I wanted to use something that represented the historical aspect of my application so I examined a number of different serif typefaces, comparing them and making judgements based upon differing aspects of their forms but I did seem to develop a pet hate for the similarity between the serif L and the number 1 and this had a large influence on my choice of typeface. I settled upon Cambria as it has relatively strong diagonal and vertical hairlines and the L is less like a number 1 than in other fonts.
To learn more about the Cambria typeface see below:
http://en.academic.ru/dic.nsf/enwiki/1112393
I then tried to develop the sketches further digitally using my chosen typeface view below:
I then settled upon a design that I feel is appropriate as it seems to me to show the element of viewing. With the structure of the logo in place I then tried using colours from the two possible colour schemes I was considering view below:
I finally settled upon this design view below:
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